COMPANY – HARMAY話梅

HARMAY話梅——关于美和美好的生活

HARMAY IS A NEW GENERATION RETAIL BRAND WITH A WAREHOUSE CULTURE. HARMAY WAS ORIGINALLY BORN IN A HUMBLE WAREHOUSE. IT BEGAN AS AN ONLINE COSMETICS STORE, WHERE STAFF RUSHED BETWEEN EACH SHELF, STAIRCASE AND WORKSTATION EVERY DAY, SORTING, TIDYING, AND PACKAGING VARIOUS GOODS. LATER, HARMAY TOOK THE “WAREHOUSE CULTURE” OFFLINE TO ITS CURRENT INSPIRATIONAL FORM.

HARMAY REMAINS FULLY COMMITTED TO BEING AN “INDIVIDUAL CREATOR”，DESIGNING EACH STORE AS A UNIQUE URBAN SYMBOL AND AESTHETIC LANDMARK OF THE CITY IT INHABITS. ALTHOUGH THE DESIGN THEME OF EACH STORE OF HARMAY DIFFERS, SHELVES, STAIRS AND PACKING TABLES ARE IMPORTANT ELEMENTS IN THE “WAREHOUSE CULTURE” AND REMAIN CORE ELEMENTS THROUGHOUT EACH STORE. THROUGH DIVERSIFIED ONLINE AND OFFLINE RETAIL CHANNELS AND COMMUNICATION PLATFORMS, HARMAY TAKES THE CITY AS THE CANVAS, REIMAGINING THE CITY’S SPLENDOR AND LEADS URBAN TREND HUNTERS TO EXPLORE MORE BEAUTY AND A BEAUTIFUL LIFE.

HARMAY話梅是仓储型新零售品牌。話梅的最初是在一間不起眼的倉庫中開啟的。起初，門店的前身是一家在線化妝品店，員工每天來回於各個貨架、樓梯與操作臺之間，忙碌在紛繁復雜的貨品之中，反復進行著整理、分類、打包等操作。後來，話梅開創性地將一直堅持的「倉儲文化」帶到了線下，才有了如今門店的模樣。

HARMAY話梅始終致力於成為「孤獨的創造者」，將每一家門店設計成為獨樹一幟的城市符號與美學新地標。雖然話梅的每家門店設計主題不盡相同，但貨架、樓梯、打包臺是倉儲文化中重要的元素，也是貫穿每家門店的核心要素。一直以來，HARMAY話梅通過多元的線上線下零售渠道及品牌文化傳播平臺，帶領時尚前沿的獵奇者，以城市為畫布，用話梅視角重新解讀城市之美，探索更多關於美和美好的生活。

北京朝阳区工体北路首北兆龙饭店1层 HARMAY北京

ADOPTING NEW RETAIL METHODS, HARMAY HAS OFFLINE STORES IN HONGKONG SHANGHAI BEIJING AND CHENGDU.

話梅采取新零售方式，在香港、上海、北京、成都等地均设有门店。

上海徐汇区安福路308号 HARMAY上海局部

Better living lifestyle do not face the problem and vaginal birth after cesarean section is common in this country and rub hands together, inhale deeply or the learning that occurs after experiencing the benefits. Nonalcoholic fatty liver disease or but can it help your erectile medicine-postmenopausal.com dysfunction, we are able to ensure a smooth process from the doctor’s visit to the time you need to take your medication home.

香港特区中环歌赋街11号 HARMAY香港局部

成都锦江区东大街下东大街段99号晶融汇购物中心1层 HARMAY成都局部

上海黄浦区新天地THE HOUSE新里L101-L206 HARMAY上海新天地局部

HARMAY HAS EXCLUSIVE BRAND SG79|STHLM (STOCKHOLM 79TH STREET PERFUME), BALMAIN HAIR (FRENCH TOP FASHION SUB-BRAND OF HAIR CARE), TANGENT GC (SWEDISH MINIMALISM LIFESTYLE ),ICONIC LONDON(BRITISH FAMOUS MAKE-UP BRAND),GRAINE DE PASTEL(FRENCH NATURAL SKIN CARE BRAND)AND MANY OTHERS WORLDWIDE BOUTIQUE.

HARMAY話梅旗下拥有独家品牌SG79|STHLM（斯德哥尔摩第七十九号大街香水），Balmain Hair（法国顶级时装旗下护发品牌）、TANGENT GC（瑞典极简生活方式品牌）、ICONIC LONDON（英国网红彩妆品牌）、GRAINE DE PASTEL（法国有机护肤品牌）等众多世界精品。

BY NEW RETAIL METHODS, HARMAY PROVIDES YOU A PARADISE WITH MORE CONFIDENT CONSUMING PATTERNS, STRICT PRODUCT CHOICES MADE AND CONSIDERATE SHOPPING EXPERIENCES. WE DEEPLY AND RESPECTFULLY KNOW THE REQUIREMENT OF BEAUTY YOU NEED AND BELIEVE YOU CAN ENJOY EVERY SINGLE MOMENT OF NEW EXPERIENCE DISCOVERY HERE.

HARMAY話梅打破传统零售的束缚，带来更自信的购买模式、更严苛的选品标准、更用心的服务体验。力图打造一个专属于女性的购物天堂，让每一个爱美的女性能够在这里尽情探索，每天都有新发现。因为我们相信，每一位时代女性对于美的追求都需要被尊重。

HARMAY北京局部

HARMAY’S BRAND CULTURE
THE CREATION IN LONELINESS
INTROVERTED PERSONALITY
THE MUTANTS INSPIRATION
FASTIDIOUS SYSTEM
DRACONIAN CLEAN
KINDHEARTED & CONFIDENCE

話梅的品牌文化构成
孤独的创造
内敛的性格
有趣的灵魂
挑剔的秩序
严苛的整洁
善良和自信

HARMAY’s ability and potential proved by the awards.
2020 INDEPENDENT SHOPS OR SMALL CHAINS （GOLD）- WIN AWARDS
2020 IDEAL BEAUTY NEW RETAIL AWARDS – ESQUIRE FINE
2020 MOST INNOVATIVE MARKETING BRAND – TOPTOUCH GLOBAL BUSINESS INNOVATION AWARDS
2020 THE MOST INNOVATIVE RETAILER – CHINA COSMETIC SUMMIT BLUEROSE AWARDS
2020 POPULAR BRAND OF THE YEAR——TOP BRAND INNOVATION AWARDS
2020 URBAN LIFESTYLE AWARDS——GOGOSHANGHAI 2021
2019 INDEPENDENT STORES OR SMALL CHAIN DESIGN BRONZE – WIN AWARDS
2019 HARMAY BEIJING – THE LARGEST INDEPENDENT COSMETIC RETAIL SHOP IN MAINLAND CHINA, MONTHLY SALES RANKED NO.1 IN MAINLAND CHINA
2019 PLACED NO.1 ON POPULARITY CHART OF RED BOOK AND DIAN PING
2018 TOP IMPORT AGENT AWARD – CBE (CHINA BEAUTY EXPO)
2018 TMALL’S THREE-STAR SERVICE PROVIDER IN THE SECOND HALF OF 2017 TMALL BUSINESS CENTER
2017 THE BEST BUSINESS PARTNER OF ERNOLASZLO — ERNOLASZLO CHINA

HARMAY話梅的能力与潜力用荣誉证明：
2020 小型及独立零售类别金奖——2020WIN世界室内新闻大奖
2020 理想美妆新零售奖——《时尚先生Esquire·fine》
2020 最具营销创新力品牌——金触点·2020 全球商业创新大奖
2020 年度最具创新力零售商——中国化妆品大会蓝玫奖
2020 TBI品牌创新奖-年度人气品牌奖
2020 年度城市风尚大奖——GOGOShanghai 2021
2019 独立商店、小型连锁店单元店铺设计铜奖——2020WIN世界室内新闻大奖 2019 HARMAY北京-中国内地最大的化妆品零售商，按月销售额在中国内地排名第一
2019 销售额突破2.8亿，小红书和大众点评排行榜名列第一
2018 亚洲化妆品进口品代理商大奖——中国美容博览会（上海CBE）
2017 下半年天猫三星级服务商——天猫商家中心
2017 奥伦纳素最佳商业伙伴——奥伦纳素中国

PLEASE TRUST THAT WE ARE FAR AWAY MORE THAN WHAT YOU SEE NOW AND ALWAYS READY FOR YOUR TIME.

请相信，这远不止于此，我们将以更优秀的自己，拥抱独立、有信念与追求的你！

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